Q1 Search Advertising Data confirms strong retail bounce back

2010 has started strong. The economy is showing signs of slow but sustainable recovery, business confidence is gaining grounds and retail sales are rising.

As a search engine marketing firm that specializes in assisting e-tailers, we have the opportunity to observe the retail sector’s fundamental shifts first-hand. Search advertising parameters are great indicators of the level of confidence consumers have in the economy.

Our report is based on data collected from our ongoing research on paid search advertising campaigns of 32 online retailers. In this report, we have used our research findings to understand implications for retail search marketers in the post recessionary era. We have also shared the SEM lessons learned by us to help retailers successfully navigate the new search advertising landscape .

You can download a copy of our whitepaper here: http://netelixir.com/winner.html

Thanks,

Udayan