The First NetElixir SEM Workbook to be launched at the Internet Retailer Show on 15th June

Alpha Graphics delivered the first set of 300 copies of our first SEM Workbook - Fresh Ideas to Turbo Charge Your Keyword Search Advertising this Holiday Season.

NetElixir has been working hard to share the best practices in SEM that we ourselves learned through our experience of managing SEM campaigns for more than 200 US retailers over the last 5 years. This workbook is NOT a theoretical best practices handbook. It is a WORKBOOK that any retail advertiser can use - its 100% "execution" focused.

The workbook will be particularly handy in difficult economic times like this. Everything points towards the most difficult holiday season in many decades for any retailer. We hope that some of the lessons we share in this workbook will help search advertisers improve their campaign management efficiency.

- Udayan Bose