The changes in Google's ad policies regarding
trademarks announced for next month are causing quite a stir.
Here is the link:
https://adwords.google.com/
And here is the link from NYTimes on the reaction by advertisers:
http://www.nytimes.com/2009/
Here is the link:
And here is the link from NYTimes on the reaction by advertisers:
http://www.nytimes.com/2009/
Upon initial investigation of
the ramifications, the biggest winners and losers of the change appear to
be...
Winners:
- Resellers and department stores, as they will now be able to bid on TM keywords and display TM terms in their ad copy without permission from the TM holder. Keep in mind that many such resellers have deeper pockets than the TM holders themselves...
- Google, at least in the short-term, as increased competition for popular TM terms is likely to raise both the amount that each advertiser will have to bid on such terms as well as the aggregate amount being bid on them.
Losers:
Unfortunately, TM holders themselves
who now may have to bid more on their own TM terms to appear in prime ad display
positions.
In the long run, I feel this action will work against Google. They are using their position of dominance to push forth such a "controversial" policy.
But, as we all know times change.. markets evolve .. and, people/companies move on.
- Udayan Bose
In the long run, I feel this action will work against Google. They are using their position of dominance to push forth such a "controversial" policy.
But, as we all know times change.. markets evolve .. and, people/companies move on.
- Udayan Bose
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