The sole bright spot in a gloom and doom economy

The IAB published Q3,2008 Internet Advertising Revenue numbers today. There has been an 11% growth over the same quarter last year. The third quarterly revenues this year have touched $5.9 B. Indeed, online advertising continues to shine in a gloomy economy.

Three observations -

1. In the difficult economy that is likely to extend beyond 2009, online advertising should see heavy gains

2. A lot of advertisers who stayed away from internet advertising more because they could not fathom the importance or did not have adequate knowledge or just did not care would now be forced to include internet advertising in their advertising mix

3. The ONLY advertising option for a small business(quite literally) for these difficult times would be internet advertising

- Udayan Bose