2nd Annual PPC Stress Study Results

We released the 2nd Annual PPC Stress survey results today. We had 140 retailers participate in this year's survey. They ranged from giant e-tailers like WalMart to one person shops.

Despite all concerns about rising click costs and click fraud, e-tailers are investing more and more on paid search advertising. Also, the sophistication level keeps increasing. We believe that use of long tail keywords is one "probable indicator" of level of sophistication (attempts to monetize the long tail).

I am amazed - still - at the number of people a firm dedicates to its PPC campaigns and the time spent in management. Understandably more people are willing to outsource.

Number of specialized agencies are still very few. PPC Management still is done by boutique firms who offer other services as well.

My forecast remains optimistic - I don't see any signs of a PPC slowdown till 2011/2012.

You can read the press release here : http://www.emarketer.com/Article.aspx?id=1005557

You can download a free copy of the executive summary here - http://netelixir.com/stressreliever.html?ne_ppc_id=31&ne_key_id=-5

Thanks,

Udayan Bose

Comments

[Allen Lundy]

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