Internet Retailer Show 2007

Just got back after a super Internet Retailer show in San Jose. Quick observations -
1. Steve Rogers - the organizer - is undoubtedly the best I have seen - ever smiling, courteous, affable, super organizer. He has got the attendee list to over 3000, which is extremely creditable
2. Online Retail is booming - this show was an eye-opener in every way - huge crowd - interesting sessions - average participant knowledge level higher than most other shows
3. There was not much new that any exhibiting vendor had to offer - that is disappointing - I guess, companies are moving towards "efficiency boosts" in their solutions rather than selling creative stuff - clear sign of an evolving industry
4. Retailers of all size need help on PPC management - our theme "NetElixir eliminates PPC stress" resonated with the attendees - as a result we got unprecedented number of e-tailers to visit our booth
5. Google dictates "everything" in the internet space
6. MSN would never EVER POSE ANY THREAT for Google (or Yahoo) - they have no clue what to do
7. It's sickening to see exhibitors waste money on "silly stunts and freebies" - its just a criminal waste of money - I am a strong believer of the fact that unless freebie is well aligned with the booth theme - its  a waste of money. Hats of to Gwyn for a  well thought out  freebie + booth plan

- Udayan Bose