ACCM Boston and the Plight of Marketers

I attended the ACCM Show at Boston last week. We had a booth there.

It was a well organized show that attracted (my estimate) around 3000-4000 attendees.

My "post-show thoughts"-

1. I bet 90% of marketers are just too overwhelmed or too confused by the number of options that are available today to promote their business

2. Our booth was in the Analytics Pavilion of the Exhibition area. The area drew a fair amount of traffic. I could literally sense an added degree of urgency in the marketers towards web advertising. An attendee who had attended all previous versions mentioned that she could "literally sense" a shift towards the web from the more traditional channels

3. (Pardon my arrogance but..) There was nothing really new and novel - however there were companies that had a more efficient approach to solving a pertinent customer problem. This is something to be expected as the industry evolves. We are entering a phase (or I would say - have entered) where process - systems - efficiency - productivity - would be important in the "services" arena- more important than a stupendous idea/product that does not touch the "masses".

- Udayan Bose