Our keyword search advertising report received press coverage today-
The release states our bullishness about the upcoming holidays based on keyword search advertising trends.
Its important to realize the significance of keyword search trends as economic indicators. We have seen all the three parameters - clicks, click through rate and cost per click - bounce back from "the terrible lows of April and first few days in May 2009".
People are searching more. Each conversion is preceded by more clicks. The rising clicks reflect a change(improvement) in searcher intent.
Its difficult to extend our findings to anything beyond just this "improvement in searcher activity and intent".
- Does improvement in searcher intent mean potential improvement in online sales. We don't know. We definitely hope so, but its not possible for us to make such an extrapolation based on this limited data.
You can download a copy of our report here and interpret the findings as you deem appropriate:
- Udayan Bose